Senior Leadership Development
Commercial Awareness
This one or two-day course helps managers understand some of the fundamental elements of thinking and acting commercially.
What is covered?
What is ‘commercial’?
Developing a commercial vision and objectives
Focusing on customers
Understanding the competitive environment
Positioning
Costs and pricing
Implementing a commercial plan
The training will allow participants to:
Have a clear and concise understanding of the commercial journey, how to plan, develop and implement a successful commercial development plan for new and existing income generation ideas
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